What's in a Name - Rebranding STEM

The NY Times Editorial Board ran a piece in last Sunday's Review section asking the question "who says math has to be boring?" The premise of the article was that American students are bored by math, science and engineering and even though they buy smartphones and tablets they don't pursue the skills necessary to build them. The high points of the article were that we need: 1. a more flexible curriculum; 2. earlier exposure to numbers; 3. better teacher preparation; 4. experience in the real world. All good thoughts. However, after I read all of it and reflected on it for a while, I finally shook my head and said to myself, "Really?"